Having a video featuring a CEO can be a powerful tool for several reasons:

1. Vision and Strategy
   A video can be an excellent platform for a CEO to articulate the company's vision, mission, and strategic goals. It allows them to explain the bigger picture and how everyone's efforts contribute to the company's success

2. Demonstrating Leadership:
   A CEO's presence in a video can be a demonstration of leadership. It shows that they are willing to take responsibility for their words and actions, and they are confident in representing the company..

3. Establishing Personal Connection: 
   Seeing a CEO in a video can humanize them.  It helps employees, stakeholders, and customers connect on a more personal level. It shows that the CEO is approachable and relatable.

4. Building Trust and Credibility:
   When a CEO directly communicates through video, it can build trust and credibility with stakeholders. It shows transparency and a willingness to stand behind their words.

5. Clear Communication:
   Videos allow for direct, unfiltered communication. A CEO can convey messages with nuance, tone, and body language that may not be fully captured in written messages or speeches.